Console Wars

In 1990, SEGA, a budding arcade company, gathered a group of unconventional individuals to challenge the world’s leading video game giant, Nintendo. This unprecedented, all-out rivalry set sibling against sibling, children against adults, Sonic against Mario, and American capitalism against ancient Japanese customs. For the first time, the people who were at the forefront of this clash for Sega and Nintendo share their experiences of this generational showdown.